Tuesday, February 1, 2011

Interenet Marketing Trends for 2011


There is no doubt that internet marketing is going to be a major source for businesses to get connected to their customers in 2011. Last year we saw a little recovery from the financial crisis which virtually the whole world faced few years ago and social media played a major part in this recovery as businesses can now share the relevant information through these search engines to a large amount of people who are part of these social media websites. More than half of people in America use social media and they feel more connected to their friends and relatives as well as use this as a part of their business advertising to grow their businesses.

When we discuss internet marketing then we surely have to discuss about its most important part too that is "Search Engine Optimization". Content really is the oxygen of a website and back links are the back bone and without working on these two things there is almost impossible to get great benefit from a website and the best thing about online advertising is its affordability factor which has a big factor of its ever increasing popularity.

There are also great chances of a comeback of direct marketing as it becomes easier for marketers to know what their potential customers need. This meaningful data can result in a better marketing campaign with quality leads.

Blogging will also be a big part of marketing strategies for businesses as fresh content proved to be an important part in reaching the top positions of search engines.

Video marketing was ignored by most of the businesses last year as most businesses focused on providing their customers the information that they can read but some creative businesses already started utilizing video to market their goods and services. As it proves to be effective in reaching potential customers, more businesses are expected to join in this marketing strategy. Integrating interactive videos on websites and sharing them in social networking sites can result in a really good traffic to a website.

PPC advertising was also one of the top ten internet marketing and SEO strategies last year and is expected to continue to be successful through this year too as it continues to produce leads to the website for those that utilize it.

There are also some other strategies which can be used to increase traffic like email marketing, mobile marketing, newsletters etc.

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