Wednesday, March 30, 2011

Things to Know Before Creating an Internet Marketing Plan for Online Business

We do take a look in the market and also collect the stats of an industry before starting a business, whether we are going to do a small business or a large one. Same goes with online business that before starting it, it is very important to have a reasonable amount of knowledge about it which will make your online business more successful and profitable. One thing which can really help you in running a very successful online business is internet marketing.

There are few things which you need to know about Internet marketing for your online business.If you are looking forward to starting Internet marketing for small business then you will need to understand the importance of researching keywords and creating content around them. Always remember the following term “Content is King”. Once the content is created then you will need to optimize it around the keywords in each section of the web page.

Links are important to Internet marketing for online business because they help to increase search engine rankings. Most Internet marketers are extremely obsessed with getting links, but I would advise taking a slow and steady course of action. This means do not spend 8 hours a day trying to get links and an hour working on content, actually it would be better to do the opposite. Keep your web site and its content the priority of your online business, a great site with great content will get the best links for while not even trying in the long run.

Of course everyone wants to speed up the link building process and in the beginning it is very important to get some links. There many ways to build links to website and submitting your website link into web directories is the most basic and the easiest method. These links are not the best links, but they are the easiest. All you need to do is to use your favorite search engine and begin hunting down free directories. Every time you add a new page of optimized content go and search out a few of these free online directories to submit the page to. There are also many other ways of getting links like article submissions, blogging, social bookmarking, link exchanges, guest postings, forums participation, blog commenting etc.

A very important thing to keep in mind always is to avoid software, link farms or any other spam technique. Search engines are smart and they can penalize your site or even ban it in result of these techniques. You should keep your approach as natural as possible and should not try to fool search engines for higher ranking because there are more chances that it will backfire.

These tips should help with any Internet marketing for small business venture. Try to keep your internet marketing plan simple so it can be done easily and timely and not look for rapid results. The process should be slow and steady and eventually you will start getting your desired results. Just keep adding new pages to the site that have been researched through keywords and get links into those pages in the methods mentioned above.

Friday, March 4, 2011

5 Amazing Facts of Video Search Engine Optimization

Video Search Engine Optimization is one of the recent advancements in the field of SEO and will be one of the hottest SEO and internet marketing trends in 2011 as it has become a need with the evolution of Universal search result as Google started showing the videos and images in the organic results.

Today we can find millions of videos on the Internet but every video cannot appear on the first page of Google. It is necessary to optimize a video in right way to get a high position or first page placement in Google and other search engines. Here are some of the best ways that can help you getting higher rankings in search engines:

1. The video must be relevant and informative, so that it conveys the exact message that you want people to know about and it should be short in length as people want to watch the video that conveys the message fully in short time. An ideal video length would be around 5 to 6 minutes.

2. Another important thing is to choose a right thumbnail which should be an eye catchy one that should attract more and more people to see the video.

3. Using your keywords is almost the most important part of any of the SEO strategy and it is same for video SEO too. Using keywords in title and description would proof very effective in getting you higher position on search engines.

4. Enable the options for the users that allow them to access the embed code of video, so that they can put your video into their site and blog.

5. Upload your video in the important video sharing sites like Youtube and DailyMotion and also share video in social networking sites like FaceBook and Twitter that will definitely help in getting you very good traffic to your video in very little time.